Dear Readers: Yesterday, I mentioned a bride I had met who had given two well-known florists the same request and
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pricing
A Tale of Two Florists: The Cause of The $10,000 Price Difference
Posted at Feb 04, 2014 | | Comments Off on A Tale of Two Florists: The Cause of The $10,000 Price DifferenceHelping a Bride Who Is Confused About Prices
Posted at Feb 03, 2014 | | Comments Off on Helping a Bride Who Is Confused About Prices
Dear Readers: Pricing may be one of the biggest problems we have in the bridal industry. Though not all, most
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What Are Your Clients Paying in Your Area?
Posted at Nov 26, 2012 | | Comments Off on What Are Your Clients Paying in Your Area?
Dear Readers, Happy Monday! Having the chance to travel around the world has given me the wonderful opportunity to speak
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Price Transparency: Tall Floral Centerpieces
Posted at Jun 07, 2012 | | Comments Off on Price Transparency: Tall Floral Centerpieces
Depending on the venue and an event’s style, sometimes flowers with a lot of height look best. Tall centerpieces make a
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Price Transparency: Flowers Part III
Posted at Jun 06, 2012 | | Comments Off on Price Transparency: Flowers Part III
As I promised, I will continue this week to discuss the issue of pricing and transparency. This is an important topic
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Price Transparency: Flowers Part II
Posted at Jun 05, 2012 | | Comments Off on Price Transparency: Flowers Part II
Thank you so much for your feedback yesterday! However, I neglected to acknowledge in my post yesterday that of course pricing varies
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Price Transparency: Flowers
Posted at Jun 04, 2012 | | Comments Off on Price Transparency: Flowers
Pricing is always a challenge. I truly believe that the reason our clients sometimes resist paying our prices is because they
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