Dear Readers: Yesterday, I mentioned a bride I had met who had given two well-known florists the same request and
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Author Archives: preston
A Tale of Two Florists: The Cause of The $10,000 Price Difference
Posted at Feb 04, 2014 | | Comments Off on A Tale of Two Florists: The Cause of The $10,000 Price DifferenceHelping a Bride Who Is Confused About Prices
Posted at Feb 03, 2014 | | Comments Off on Helping a Bride Who Is Confused About Prices
Dear Readers: Pricing may be one of the biggest problems we have in the bridal industry. Though not all, most
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My Latest Installation for LANDMARK mall in Hong Kong
Posted at Jan 31, 2014 | | Comments Off on My Latest Installation for LANDMARK mall in Hong Kong
Dear Readers: I would like to take a moment and wish you all a happy Lunar New Year! In Chinese
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The 10 Rules Of Elegance (See Which One I Break Constantly)
Posted at Jan 29, 2014 | | Comments Off on The 10 Rules Of Elegance (See Which One I Break Constantly)
Dear Readers: I once had a client that refused to hire me, stating that my work lacked elegance. At first
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A Florist Devalued & Insulted My Cake Artistry to Our Client
Posted at Jan 28, 2014 | | Comments Off on A Florist Devalued & Insulted My Cake Artistry to Our Client
Dear Preston: I love your work, most especially that you use a lot of flowers. I am a cakemaker myself and
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Should You Hire an Experienced Planner or a Newcomer?
Posted at Jan 27, 2014 | | Comments Off on Should You Hire an Experienced Planner or a Newcomer?
Dear Readers, I personally think planning is one of the most important jobs in our business. The sooner all of
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Creative Construction
Posted at Jan 24, 2014 | | Comments Off on Creative Construction
Dear Readers: Today, I would like to talk a little about creativity and making the most out of what you have.
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Your Biggest Mistakes When Hiring a Photographer
Posted at Jan 22, 2014 | | Comments Off on Your Biggest Mistakes When Hiring a Photographer
“One of the biggest mistakes I have made over the years is not paying enough attention to the documentation of
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Calling all Planners: What Are Your Best Tips For Making an Elopement Special?
Posted at Jan 17, 2014 | | Comments Off on Calling all Planners: What Are Your Best Tips For Making an Elopement Special?
Dear Readers: This morning, I looked at the paper and saw that today marks the 60th anniversary of the day
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