At the moment, I’m in Las Vegas having an unbelievable time at the Event Solutions’ Idea Factory conference, but last night
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Author Archives: preston
Oscar Bridal Fashion Inspiration
Posted at Feb 27, 2012 | | Comments Off on Oscar Bridal Fashion InspirationEvent Solutions CEO Pauline Hoogmoed
Posted at Feb 23, 2012 | | Comments Off on Event Solutions CEO Pauline Hoogmoed
I’ve had the privilege of meeting many talented and successful women in the event industry, but at the very top of
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My Floral Demo at the Idea Factory
Posted at Feb 22, 2012 | | Comments Off on My Floral Demo at the Idea Factory
Next week, my team of expert florists and I will be doing a floral demonstration at the Event Solutions’ Idea Factory
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Dear Preston: I Hate My Floral Design Certification Course
Posted at Feb 21, 2012 | | Comments Off on Dear Preston: I Hate My Floral Design Certification Course
Dear Preston, My question has two parts. First, how did you become a florist? Second, I’m taking a floral design certification
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Readers, How Do You Make Money?
Posted at Feb 20, 2012 | | Comments Off on Readers, How Do You Make Money?
(Image via MS B’s CAKERY) A week from today, I am scheduled to be a keynote speaker at Event Solutions’ 2012 Idea
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Friendly Friday: Feedback
Posted at Feb 17, 2012 | | Comments Off on Friendly Friday: Feedback
(Image via We Heart It) Every Friday I feature a reader comment from earlier in the week. Today's comment comes from
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What Do Clients Want More: Good Value or Good Design?
Posted at Feb 16, 2012 | | Comments Off on What Do Clients Want More: Good Value or Good Design?
(Image via this isn’t happiness) I recently gave a speech and a vendor in the audience asked me a very interesting
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What Do Clients Want More: Good Value or Good Design?
Posted at Feb 16, 2012 | | Comments Off on What Do Clients Want More: Good Value or Good Design?
(Image via this isn’t happiness) I recently gave a speech and a vendor in the audience asked me a very interesting
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Romancing Your Clients
Posted at Feb 15, 2012 | | Comments Off on Romancing Your Clients
(Image via millcreekhotel) Yesterday, of course, was Valentine’s Day. I know there are folks who think it’s a Hallmark holiday and
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