Author Archives: preston

Oscar Bridal Fashion Inspiration

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At the moment, I’m in Las Vegas having an unbelievable time at the Event Solutions’ Idea Factory conference, but last night
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Friendly Friday: Do You Know the Importance of ABC?

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(Photo by Scott Smallin Photography) Every Friday I feature a reader comment from earlier in the week. Today's comment comes from Sara
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Event Solutions CEO Pauline Hoogmoed

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I’ve had the privilege of meeting many talented and successful women in the event industry, but at the very top of
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My Floral Demo at the Idea Factory

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Next week, my team of expert florists and I will be doing a floral demonstration at the Event Solutions’ Idea Factory
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Dear Preston: I Hate My Floral Design Certification Course

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Dear Preston, My question has two parts. First, how did you become a florist? Second, I’m taking a floral design certification
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Readers, How Do You Make Money?

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(Image via MS B’s CAKERY) A week from today, I am scheduled to be a keynote speaker at Event Solutions’ 2012 Idea
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Friendly Friday: Feedback

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(Image via We Heart It) Every Friday I feature a reader comment from earlier in the week. Today's comment comes from
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What Do Clients Want More: Good Value or Good Design?

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(Image via this isn’t happiness) I recently gave a speech and a vendor in the audience asked me a very interesting
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What Do Clients Want More: Good Value or Good Design?

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(Image via this isn’t happiness) I recently gave a speech and a vendor in the audience asked me a very interesting
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Romancing Your Clients

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(Image via millcreekhotel) Yesterday, of course, was Valentine’s Day. I know there are folks who think it’s a Hallmark holiday and
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