Tips

My Floral Demo at the Idea Factory

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Next week, my team of expert florists and I will be doing a floral demonstration at the Event Solutions’ Idea Factory
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Dear Preston: I Hate My Floral Design Certification Course

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Dear Preston, My question has two parts. First, how did you become a florist? Second, I’m taking a floral design certification
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What Do Clients Want More: Good Value or Good Design?

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(Image via this isn’t happiness) I recently gave a speech and a vendor in the audience asked me a very interesting
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What Do Clients Want More: Good Value or Good Design?

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(Image via this isn’t happiness) I recently gave a speech and a vendor in the audience asked me a very interesting
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Romancing Your Clients

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(Image via millcreekhotel) Yesterday, of course, was Valentine’s Day. I know there are folks who think it’s a Hallmark holiday and
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Romancing Your Clients

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(Image via millcreekhotel) Yesterday, of course, was Valentine’s Day. I know there are folks who think it’s a Hallmark holiday and
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Dear Preston: A Potential Client Was Rude To Me

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(Image via ispwp) Dear Preston, Recently I had a great first meeting with a bride. I’m one of two popular florists
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Dear Preston: A Potential Client Was Rude To Me

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(Image via ispwp) Dear Preston, Recently I had a great first meeting with a bride. I’m one of two popular florists
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The Art of Following Up With Potential Clients

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(Image via PBC Messenger) Today I’d like to follow up on our discussion last week about signing new clients. We’ve already
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Friendly Friday: Is An Office Necesary?

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(Image via Atlanta Homes) Every Friday I feature a reader comment from earlier in the week. Today's comment comes from Yoleine,
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